Table of Contents
Introduction and Overview
Scope
Legal Basis
Contact Information of the Data Controller
Contact Information of the Data Protection Officer
Data Retention Period
Rights under the General Data Protection Regulation
Data Transfer to Third Countries
Communication
Cookies
Web Hosting
Google Analytics Privacy Policy
Email Marketing
Facebook Privacy Policy
Online Marketing
Stripe Privacy Policy
Payment Providers
YouTube Privacy Policy
Survey and Questionnaire Systems
Review Platforms
Google Fonts Privacy Policy
Data Protection
1. Data Protection
General Information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. For detailed information on data protection, please refer to our privacy policy listed below this text.
Data Collection on this Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the 'Controller Information' section of this privacy policy.
How do we collect your data?
Your data is collected when you provide it to us. This can include data that you enter into a contact form, for example.
Other data is automatically collected or with your consent when you visit the website, through our IT systems. This mainly consists of technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure the proper functioning of the website. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to request free information about the origin, recipient, and purpose of your stored personal data at any time. You also have the right to request the correction or deletion of this data. If you have given consent for data processing, you can revoke this consent at any time for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.
For this purpose, as well as for any other questions related to data protection, you can always contact us.
Analysis Tools and Third-Party Tools
When you visit this website, your browsing behavior may be statistically analyzed. This is mainly done using so-called analysis programs.
Detailed information about these analysis programs can be found in the following privacy policy.
2. Hosting
We host the content of our website with the following provider:
Hetzner
The provider is Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen (hereinafter Hetzner).
Details can be found in the privacy policy of Hetzner: https://www.hetzner.com/de/rechtliches/datenschutz.
.
The use of Hetzner is based on Article 6(1)(f) of the GDPR. We have a legitimate interest in providing the most reliable presentation of our website. If consent has been requested, processing is based exclusively on Article 6(1)(a) of the GDPR and § 25(1) of the TTDSG, insofar as consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Data Processing Agreement
We have entered into a Data Processing Agreement (DPA) for the use of the aforementioned service. This is a legally required data protection contract that ensures that the service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
3. General information and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.
When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and how we use it. It also explains how and for what purpose this is done.
We would like to point out that data transmission over the Internet (e.g., when communicating by email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.
Information on the Responsible Party
The responsible party for data processing on this website is:
Hotel Bachmair Weissach GmbH & Co. KG
Wiesseer Str. 1
83700 Weissach/Kreuth
Represented by: Limited partner: Korbinian Kohler
Phone: T + 49 (0) 8022/278-0
Email: hello@bachmair-weissach.com
The responsible party is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).
Storage duration
Unless a more specific storage period is mentioned within this privacy policy, your personal data will remain with us until the purpose for data processing ceases. If you assert a legitimate request for deletion or revoke your consent for data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will occur once these reasons no longer apply.
General information on the legal basis for the data processing on this website
If you have given your consent to data processing, we process your personal data based on Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR if special categories of data under Article 9(1) of the GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also based on Article 49(1)(a) of the GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), data processing also takes place based on § 25(1) of the TTDSG. Consent can be revoked at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data based on Article 6(1)(b) of the GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation, based on Article 6(1)(c) of the GDPR. Data processing may also occur based on our legitimate interest under Article 6(1)(f) of the GDPR. The relevant legal bases in each individual case are explained in the following paragraphs of this privacy policy.
Designation of a data protection officer
We have appointed a data protection officer.
Please contact email: datenschutz(at)bachmair-weissach.com
Information on data transfer to the USA and other third countries
We use tools from companies based in the USA or other data protectionally insecure third countries. When these tools are active, your personal data may be transferred to and processed in these third countries. Please be aware that these countries may not guarantee a level of data protection comparable to that of the EU. For example, US companies are required to disclose personal data to law enforcement agencies without the possibility of legal recourse for affected individuals. Therefore, it cannot be ruled out that US authorities (e.g., intelligence agencies) may process, evaluate, and permanently store your data located on US servers for surveillance purposes. We have no control over these processing activities.
Revocation of your consent for data processing
Many data processing operations are only possible with your explicit consent. You can revoke consent you have already given at any time. The legality of data processing that occurred prior to the revocation remains unaffected by the revocation.
Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)
IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION. THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. YOU CAN FIND THE RESPECTIVE LEGAL BASIS FOR PROCESSING IN THIS PRIVACY STATEMENT. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING, INCLUDING PROFILING, TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION PURSUANT TO ART. 21(2) GDPR).
Right to log a complaint with the competent supervisory agency
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, particularly in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. The right to lodge a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.
Right to data portability
You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent technically feasible.
Information, correction, and deletion
You have the right, under the applicable legal provisions, to obtain free information about your stored personal data, its origin, recipients, and the purpose of data processing, and, if applicable, a right to correct or delete this data. For further information on personal data, please contact us at any time.
Right to demand processing restrictions
You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time. The right to restrict processing exists in the following cases:
If you contest the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data is unlawful or disputed, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it for the exercise, defense, or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
If you have objected pursuant to Art. 21(1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data – apart from their storage – may only be processed with your consent or for the assertion, exercise, or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.
SSL/TLS Encryption
For security reasons and to protect the transmission of confidential information, such as orders or inquiries, that you send to us as the website operator, we use SSL/TLS encryption. You can recognize an encrypted connection by the change in the address line of your browser from "http://" to "https://" and by the padlock symbol in your browser's address bar.
When SSL/TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Encrypted Payment Transactions on this Website
If, after concluding a paid contract, there is an obligation to provide us with your payment details (e.g., account number for direct debit), these data are required for payment processing.
Payment transactions using common payment methods (Visa/MasterCard, direct debit) are exclusively carried out via an encrypted SSL/TLS connection. You can recognize an encrypted connection by the change in the address line of your browser from "http://" to "https://" and by the padlock symbol in your browser's address bar.
With encrypted communication, your payment data that you transmit to us cannot be read by third parties.
Objection to Promotional Emails
The use of contact data published within the framework of the imprint obligation for sending unsolicited advertising and information materials is hereby rejected. The operators of the website expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.
4. Data Collection on this Website
Cookies
Our websites use so-called "cookies." Cookies are small data packets that do not cause any damage to your device. They are either temporarily stored for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit ends. Persistent cookies remain stored on your device until you delete them yourself or until your web browser automatically deletes them.
Cookies can be either first-party cookies (set by us) or third-party cookies (set by third-party companies). Third-party cookies enable the integration of specific services from third-party companies within websites (e.g., cookies for processing payment services).
Cookies serve various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or video display). Other cookies may be used for analyzing user behavior or for advertising purposes.
Cookies that are necessary for the electronic communication process, for providing certain functions you request (e.g., the shopping cart function), or for optimizing the website (e.g., cookies for measuring web traffic) are stored based on Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the error-free and optimized provision of its services. If consent for the storage of cookies and similar tracking technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and § 25(1) of the German Telemedia Act); consent may be revoked at any time.
You can configure your browser to notify you about the use of cookies and allow cookies only in specific cases, refuse cookies for specific cases or in general, and enable automatic deletion of cookies when you close your browser. Disabling cookies may limit the functionality of this website.
You can find information about which cookies and services are used on this website in our privacy policy.
Server Log Files
The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address
These data are not merged with other data sources.
The collection of this data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website, for which the server log files must be recorded.
Contact Form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not disclose this data without your consent.
The processing of these data is based on Art. 6(1)(b) GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries sent to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR), if requested. The consent can be revoked at any time.
The data you enter in the contact form will remain with us until you request its deletion, revoke your consent for storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory statutory provisions - especially retention periods - remain unaffected.
Inquiries via Email, Phone, or Fax
If you contact us via email, phone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not disclose this data without your consent.
The processing of these data is based on Art. 6(1)(b) GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries sent to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR), if requested. The consent can be revoked at any time.
The data you send to us via contact inquiries will remain with us until you request its deletion, revoke your consent for storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory statutory provisions - especially statutory retention periods - remain unaffected.
Communication via WhatsApp
For communication with our customers and other third parties, we use the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to the content of the communication. However, WhatsApp does have access to metadata generated during the communication process (e.g., sender, recipient, and timestamp). Furthermore, WhatsApp states that it shares personal data of its users with its U.S.-based parent company, Meta. Further details on data processing can be found in WhatsApp's privacy policy at: WhatsApp Privacy Policy.
The use of WhatsApp is based on our legitimate interest in fast and effective communication with customers, interested parties, and other business and contractual partners (Art. 6(1)(f) GDPR). If appropriate consent has been obtained, data processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR); consent can be revoked at any time.
The communication content exchanged via WhatsApp remains with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after completing the processing of your request). Mandatory statutory provisions - especially retention periods - remain unaffected.
We use WhatsApp in the "WhatsApp Business" variant.
The transfer of data to the USA is based on the Standard Contractual Clauses of the European Commission. Details can be found here: WhatsApp Business Data Transfer Addendum.
We have concluded a data processing agreement (DPA) with the above-mentioned provider.
Registration with Google
Instead of direct registration on this website, you have the option to register with Google. The provider of this service is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
To register with Google, you only need to enter your Google name and password. Google will identify you and confirm your identity to our website.
When you register with Google, we may be able to use certain information from your account to complete your profile on our website. Whether and which information this is, you decide within the framework of your Google security settings, which you can find here: Google Security Settings and Google Permissions.
The data processing associated with Google registration is based on our legitimate interest in providing our users with the simplest possible registration process (Art. 6(1)(f) GDPR). Since the use of the registration function is voluntary and users can decide for themselves about access possibilities, there are no overriding rights of the data subjects apparent.
Registration with Facebook Connect
Instead of direct registration on this website, you have the option to register with Facebook Connect. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the data collected is also transmitted to the USA and other third countries.
If you choose to register with Facebook Connect and click on the "Login with Facebook" button, you will be automatically redirected to Facebook's platform. There, you can log in with your usage data. This will link your Facebook profile to this website or our services. Through this linkage, we gain access to the data you have stored with Facebook. These may be primarily:
Facebook name
Facebook profile and cover picture
Facebook cover picture
Email address stored with Facebook
Facebook ID
Facebook friend lists
Facebook likes
Birthday
Gender
Country
Language
This data is used to set up, provide, and personalize your account.
The registration with Facebook Connect and the associated data processing operations are based on your consent (Art. 6 (1)(a) GDPR). You can revoke this consent at any time with effect for the future.
To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of data and its transfer to Facebook. Processing by Facebook after the data is forwarded is not part of our joint responsibility. The obligations we share have been documented in an agreement on joint processing. You can find the text of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can exercise your rights as a data subject (e.g., requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your rights as a data subject with us, we are obliged to forward them to Facebook.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381, and https://www.facebook.com/policy.php.
Further information can be found in the Facebook terms of use and the Facebook data protection provisions. You can find these at: https://de-de.facebook.com/about/privacy/ and https://de-de.facebook.com/legal/terms/.
5. SOCIAL MEDIA
This website integrates features of the Instagram service. These features are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.
If you are logged into your Instagram account, you can link the contents of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to this website with your user account. We, as the provider of the pages, do not receive any knowledge of the content of the transmitted data or its use by Instagram.
If consent (consent) has been obtained, the use of the above-mentioned service is based on Art. 6 (1)(a) GDPR and § 25 TTDSG. The consent can be revoked at any time. If no consent was obtained, the use of the service is based on our legitimate interest in the widest possible visibility in social media.
To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of data and its transfer to Facebook or Instagram. Processing by Facebook or Instagram after the data is forwarded is not part of our joint responsibility. The obligations we share have been documented in an agreement on joint processing. You can find the text of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook or Instagram products. You can exercise your rights as a data subject (e.g., requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you assert your rights as a data subject with us, we are obliged to forward them to Facebook.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875, and https://de-de.facebook.com/help/566994660333381.
Further information can be found in Instagram's privacy policy: https://instagram.com/about/legal/privacy/.
6. ANALYTICS TOOLS AND ADVERTISING
GOOGLE TAG MANAGER
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The Google Tag Manager is a tool that helps us integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, store cookies, or perform any independent analyses. It is used solely for the administration and deployment of the tools it integrates. However, the Google Tag Manager collects your IP address, which can also be transferred to Google's parent company in the United States.
The use of Google Tag Manager is based on Art. 6 (1)(f) GDPR. The website operator has a legitimate interest in the quick and easy integration and management of various tools on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
GOOGLE ANALYTICS This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used, and origin of the user. This data is summarized in a user ID and assigned to the respective end device of the website visitor.
Furthermore, with Google Analytics, we can record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data sets and employs machine learning technologies in data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.
The use of this service is based on your consent according to Art. 6 (1)(a) GDPR and § 25 (1) TTDSG. Consent can be revoked at any time.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
Browser Plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
More information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Google Signals
We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, and YouTube history, as well as demographic data (visitor data). This data can be used by Google Signal for personalized advertising. If you have a Google account, the visitor data from Google Signal are linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on user behavior of our users.
Order Processing
We have entered into a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Google Analytics E-Commerce Measurement
This website uses the "E-commerce measurement" function of Google Analytics. With the help of e-commerce measurement, the website operator can analyze the purchasing behavior of website visitors to improve its online marketing campaigns. This involves capturing information such as the orders placed, average order values, shipping costs, and the time from viewing to purchasing a product. Google can summarize this data under a transaction ID that is assigned to the respective user or their device.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads allows us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Additionally, targeted advertisements can be displayed based on user data available at Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively evaluate these data by analyzing which search terms led to the display of our advertisements and how many ads led to corresponding clicks.
The use of this service is based on your consent according to Art. 6 (1)(a) GDPR and § 25 (1) TTDSG. The consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
Google Ads Remarketing
This website uses the features of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offer to specific target groups to then display interest-based advertising to them in the Google advertising network (remarketing or retargeting).
Furthermore, the advertising target groups created with Google Ads Remarketing can be linked with the cross-device functions of Google. This way, interest-based, personalized advertising messages, which were adapted to you based on your previous usage and browsing behavior on one end device (e.g., mobile phone), can also be displayed on another of your end devices (e.g., tablet or PC).
If you have a Google account, you can object to personalized advertising using the following link: https://www.google.com/settings/ads/onweb/.
The use of this service is based on your consent according to Art. 6 (1)(a) GDPR and § 25 (1) TTDSG. The consent can be revoked at any time.
Further information and Google's privacy policy can be found at: https://policies.google.com/technologies/ads?hl=de.
Audience Building with Customer Match
For audience building, we use, among other things, the customer match of Google Ads Remarketing. Here, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the relevant customers are Google users and are logged into their Google account, appropriate advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine) are displayed to them.
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked frequently and which products were viewed or purchased frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information that can personally identify the user. Google itself uses cookies or similar recognition technologies for identification.
The use of this service is based on your consent according to Art. 6 (1)(a) GDPR and § 25 (1) TTDSG. The consent can be revoked at any time.
More information about Google Conversion Tracking can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.
Meta Pixel (formerly Facebook Pixel)
This website uses the visitor action pixel from Facebook/Meta for conversion measurement. The service provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data are also transferred to the USA and other third countries.
This allows the behavior of page visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook advertisement. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The data collected are anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data are stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, according to the Facebook data usage policy (https://de-de.facebook.com/about/privacy/). This allows Facebook to enable the placement of advertisements on pages of Facebook as well as outside of Facebook. We, as the site operator, cannot influence this use of data.
The use of this service is based on your consent according to Art. 6 (1)(a) GDPR and § 25 (1) TTDSG. The consent can be revoked at any time.
We use the advanced matching function within the Meta Pixel.
The advanced match allows us to transmit various types of data (e.g., place of residence, state, postal code, hashed email addresses, names, gender, date of birth, or telephone number) of our customers and prospects, which we collect via our website, to Meta (Facebook). By activating this, we can tailor our advertising campaigns on Facebook even more precisely to people interested in our offers. In addition, the advanced match improves the assignment of website conversions and expands custom audiences.
To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transfer to Facebook. Processing by Facebook after the data is forwarded is not part of our joint responsibility. The obligations we share have been documented in an agreement on joint processing. You can find the text of the agreement here: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can exercise your rights as a data subject (e.g., requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your rights as a data subject with us, we are obliged to forward them to Facebook.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
Further information on the protection of your privacy can be found in Facebook's privacy notes: https://de-de.facebook.com/about/privacy/.
You can also disable the remarketing function "Custom Audiences" in the Ad Settings area at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.
If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.
Facebook Conversion API
We have integrated the Facebook Conversion API on this website. The service provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the collected data are also transferred to the USA and other third countries.
The Facebook Conversion API allows us to capture the interactions of website visitors with our website and pass them on to Facebook to improve advertising performance on Facebook.
Specifically, the time of the call, the visited webpage, your IP address, and your user agent, as well as possibly other specific data (e.g., purchased products, value of the shopping cart, and currency) are captured. A complete overview of the data that can be captured can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.
The use of this service is based on your consent according to Art. 6 (1)(a) GDPR and § 25 (1) TTDSG. The consent can be revoked at any time.
To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transfer to Facebook. Processing by Facebook after the data is forwarded is not part of our joint responsibility. The obligations we share have been documented in an agreement on joint processing. You can find the text of the agreement here: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can exercise your rights as a data subject (e.g., requests for information) regarding the data processed by Facebook directly with Facebook. If you assert your rights as a data subject with us, we are obliged to forward them to Facebook.
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
Further information on the protection of your privacy can be found in Facebook's privacy notes: https://de-de.facebook.com/about/privacy/.
7. Newsletter
Newsletter Data
If you would like to subscribe to the newsletter offered on the website, we require your email address as well as information that allows us to verify that you are the owner of the provided email address and that you agree to receive the newsletter. Further data is not collected or is only collected on a voluntary basis. We use these data exclusively for sending the requested information and do not pass them on to third parties.
The processing of the data entered into the newsletter subscription form is based exclusively on your consent (Art. 6 (1)(a) GDPR). You can revoke your consent to the storage of the data, the email address, and their use for sending the newsletter at any time, for example, via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you have provided for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter or after the purpose has ceased to exist. We reserve the right to delete or block email addresses from our newsletter distribution list at our discretion within the framework of our legitimate interest in accordance with Art. 6(1)(f) GDPR.
Data stored for other purposes with us remains unaffected.
After you are removed from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1)(f) GDPR). The storage in the blacklist is not time-limited. You can object to the storage if your interests outweigh our legitimate interests.
8. Plugins und Tools
YouTube with Enhanced Privacy
This website embeds videos from YouTube. The operator of these pages is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in enhanced privacy mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the transfer of data to YouTube partners is not categorically excluded by the enhanced privacy mode. Thus, YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video.
As soon as you start a YouTube video on this website, a connection to YouTube's servers is established. This informs the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.
Furthermore, after starting a video, YouTube may store various cookies on your device or use similar recognition technologies (e.g., device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to compile video statistics, improve user-friendliness, and prevent fraud attempts.
Additional data processing operations may be triggered after the start of a YouTube video, over which we have no control.
The use of YouTube is in the interest of an attractive presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 (1)(f) GDPR. If the corresponding consent was requested, the processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Further information on data protection at YouTube can be found in their privacy policy: https://policies.google.com/privacy?hl=de.
Vimeo without Tracking (Do-Not-Track)
This website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
When you visit one of our pages equipped with Vimeo videos, a connection to Vimeo's servers is established. This tells the Vimeo server which of our pages you have visited. Vimeo also obtains your IP address. However, we have set Vimeo so that Vimeo will not track your user activities and will not set cookies.
The use of Vimeo is in the interest of an attractive presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 (1)(f) GDPR. If the corresponding consent was requested, the processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR; consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission and, according to Vimeo, on "legitimate business interests." Details can be found here: https://vimeo.com/privacy.
Further information on the handling of user data can be found in Vimeo's privacy policy: https://vimeo.com/privacy.
Google Maps
This page uses the map service Google Maps. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
To use the features of Google Maps, it is necessary to store your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. When Google Maps is activated, Google may use Google Fonts for the uniform display of fonts. When accessing Google Maps, your browser loads the necessary web fonts into your browser cache to display texts and fonts correctly.
The use of Google Maps is in the interest of an attractive presentation of our online offers and an easy findability of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 (1)(f) GDPR. If the corresponding consent was requested, the processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.
Further information on the handling of user data can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.
Google reCAPTCHA
We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on this website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
reCAPTCHA is used to check whether data entry on this website (e.g., in a contact form) is done by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, duration of the visitor's stay on the website, or user mouse movements made). The data collected during the analysis are forwarded to Google.
The reCAPTCHA analyses run entirely in the background. Website visitors are not advised that an analysis is taking place.
Data storage and analysis are based on Art. 6 (1)(f) GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM. If the corresponding consent was requested, the processing is carried out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Further information about Google reCAPTCHA can be found in Google's privacy policy and terms of use under the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.
9. eCommerce and Payment Providers
Data Transfer at the Conclusion of a Contract for Online Shops, Retailers, and Goods Shipment
When you order goods from us, we pass on your personal data to the transport company entrusted with the delivery and to the payment service provider entrusted with payment processing, to the extent necessary to fulfill their task. The legal basis for this is Art. 6 (1)(b) GDPR, which allows the processing of data for the fulfillment of a contract or pre-contractual measures. If you have given your consent according to Art. 6 (1)(a) GDPR, we will pass on your email address to the transport company entrusted with the delivery so that they can inform you by email about the shipping status of your order; you can revoke this consent at any time.
Payment Services
We integrate payment services of third-party companies on our website. When you make a purchase from us, your payment data (e.g., name, payment amount, account details, credit card number) are processed by the payment service provider for the purpose of payment processing. The respective contract and privacy policies of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 (1)(b) GDPR (contract processing) and in the interest of a smooth, convenient, and secure payment process (Art. 6 (1)(f) GDPR). If your consent was requested for certain actions, Art. 6 (1)(a) GDPR is the legal basis for data processing; consents can be revoked at any time for the future.
We use the following payment services/payment service providers within the framework of this website:
PayPal
The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.
Details can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Apple Pay
The provider of this payment service is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Apple's privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/.
Stripe
The provider for customers within the EU is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter “Stripe”).
The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://stripe.com/de/privacy and https://stripe.com/de/guides/general-data-protection-regulation.
Further details can be read in Stripe's privacy policy under the following link: https://stripe.com/de/privacy.
10. Our Services
Handling of Applicant Data
We offer you the opportunity to apply to us (e.g., by email, by mail, or via an online application form). Below, we inform you about the scope, purpose, and use of your personal data collected during the application process. We assure you that the collection, processing, and use of your data comply with applicable data protection law and all other statutory provisions and that your data are treated with strict confidentiality.
Scope and Purpose of Data Collection
If you send us an application, we process your associated personal data (e.g., contact and communication data, application documents, notes during job interviews, etc.) as far as necessary for the decision on the establishment of an employment relationship. The legal basis for this is § 26 BDSG under German law (initiation of an employment relationship), Art. 6 (1)(b) GDPR (general contract initiation), and – if you have given consent – Art. 6 (1)(a) GDPR. The consent can be revoked at any time. Your personal data will only be disclosed within our company to individuals involved in processing your application.
If the application is successful, the data you submit will be stored in our data processing systems on the basis of § 26 BDSG and Art. 6 (1)(b) GDPR for the purpose of implementing the employment relationship.
Duration of Data Retention
If we cannot make you a job offer, you reject a job offer, or withdraw your application, we reserve the right to retain the data you have provided on the basis of our legitimate interests (Art. 6 (1)(f) GDPR) for up to 6 months from the end of the application process (rejection or withdrawal of the application). Afterwards, the data will be deleted, and the physical application documents destroyed. The retention serves in particular as evidence in the event of a legal dispute. If it is evident that the data will be required after the expiration of the 6-month period (e.g., due to an impending or pending legal dispute), deletion will only occur when the purpose for further storage no longer applies.
Longer storage may also occur if you have given the corresponding consent (Art. 6 (1)(a) GDPR) or if statutory retention obligations prevent deletion.
Inclusion in the Applicant Pool
If we do not make you a job offer, there may be the possibility to include you in our applicant pool. If included, all documents and information from the application will be transferred to the applicant pool in order to contact you in case of suitable vacancies.
Inclusion in the applicant pool is based exclusively on your explicit consent (Art. 6 (1)(a) GDPR). The granting of consent is voluntary and is not related to the ongoing application process. The affected party can revoke their consent at any time. In this case, the data from the applicant pool will be irrevocably deleted, provided there are no legal reasons for retention.
The data from the applicant pool will be irrevocably deleted no later than two years after the consent has been granted.